24 months Car Battery Warranty

Awareness Ad for Members

Automobile Association of Singapore is the leading provider of motoring-related services, lifestyle benefits, and privileges to its members. As one of AA Members' benefits, AA battery services offer its members a 24 months on-site warranty for every new car battery purchased.

The message is simply to inform AA Members that they can simply call the hotline number for fuss-free replacement service. They need not worry even when stranded on the road due to a failed car battery.

The awareness poster is displayed in-store to gain more exposure to walk-in Members. It also acts as information for non-members of the benefits entailed should they sign up.

Location: Automobile Association of Singapore, Singapore. Duration: 2-3 weeks from conceptualization to execution.

In these series ads, the first advertisement takes inspiration from a fully charged battery icon. It is to convey the message of "24-hour Roadside Assistance Service" clearly. The second advertisement utilizes a car battery perched on four wheels as if it is on its way to members. It is to convey "fuss-free battery replacement service". The series' core messaging is convenience and hassle-free services. The visual elements were created in Adobe Photoshop and Illustrator, with final results exactly as expected.

This Design was awarded Iron in A' Advertising, Marketing, and Communication Design Award in 2019. Iron A' Design Award: Awarded to well-designed, practical, and innovative creations that meet professional and industrial requirements. Respected for integrating industry best practices and competent technical characteristics, they provide fulfillment and positive feelings, contributing to a better world.